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Partner Delivery & Pricing Model
Prepared for: Partner Delivery & Pricing Model — 2026
From: Doug Sandstedt, Managing Partner | March 2026
Standardized partner model. Clean retainers, clear margins, no surprises.
AI-driven pipeline system built for senior strategy, managed execution, and consistent performance.
2–3x
Reply Rates
60%+
Gross Margins
72hr
Launch
Platform & Tool Stack
Each tool is a separate line item, so clients can clearly see what powers the system and what it costs.
LINKEDIN PLATFORM
SalesRobot is the sole LinkedIn platform, white-labeled as Touchpoint.
COLD EMAIL PLATFORMS
Clients choose one cold outbound platform and can add Brevo for nurture.
DATA, ENRICHMENT & INTENT
Tool choice depends on client needs: ZoomInfo for enterprise, Apollo for mid-market, Apify for custom enrichment.
Service Tiers (Partner Pricing)
Three fixed packages cover every partner referral—no custom scoping, no bespoke pricing.
SIGNAL
LinkedIn-Led Pipeline
Setup: $2,500
Retainer: $1,997/mo
  • 1 LinkedIn seat
  • 2 campaigns
  • Bi-weekly analytics
  • Campaign strategy at onboarding
ACCELERATE
Omnichannel Engine
Setup: $3,500
Retainer: $3,997/mo
  • 1 LinkedIn seat
  • Cold email (20K sends/mo)
  • Apollo or Apify
  • 4 campaigns + A/B testing
  • Weekly reporting
DOMINATE
Full Revenue Machine
Setup: $5,000
Retainer: $6,497/mo
  • 2 LinkedIn seats
  • Cold email (50K sends/mo)
  • ZoomInfo + Apify
  • Instantly, Smartlead, Email Bison, or Brevo
  • AI Voice (VAPI)
  • 6 campaigns + A/B + TAM
  • Weekly + exec dashboard

All tiers include: SalesRobot white-label, Claude AI personalization, campaign strategy, dedicated campaign manager, inbox management. Min 3-month engagement.
Simplicity
Clean retainers avoid tracking overhead, attribution disputes, and billing complexity.
Aligned Incentives
Clients stay for results, not discounts—backed by 41% connection acceptance and 23% reply rate.
Margin Integrity
Performance kickers compress margins on the clients who succeed most.
Partner Simplicity
Partners earn a clean recurring percentage without reconciling meetings or closed deals.
Unit Economics & Margins
Real cost-to-deliver based on actual labor rates and tool costs. These numbers drive the pricing.
Cost to Deliver by Tier
68%
SIGNAL Margin
$1,357/mo profit
64%
ACCELERATE Margin
$2,552/mo profit
61%
DOMINATE Margin
$3,937/mo profit
Scaling Economics

At 20+ clients, SalesRobot volume discounts activate (33–45% off per seat), PH team labor scales linearly at $8/hr, and Doug's hours per client decrease as playbooks mature—margins improve with scale, not degrade.
Add-On Line Items
Individual add-ons expand revenue per client without complicating the core package.

Average add-on gross margin: ~82% — every add-on sold compounds partner and MBC revenue with near-zero incremental overhead.
Partner Economics
Simple economics for partner-referred clients: you sell, MBC delivers, and both sides share in the upside.
Partner Referral Flow
01
Identify the Need
Partner identifies client need for LinkedIn outbound, cold email, or omnichannel pipeline generation.
02
Position Touchpoint
Partner positions Touchpoint as the execution layer. Client fills out intake form (provided by MBC).
03
MBC Takes Over
MBC handles onboarding, platform setup, campaign strategy, and ongoing management.
04
Hands-Off Delivery
Partner is not required to be client-facing for Touchpoint delivery. MBC operates as the data/platform team behind the partner's offering.
05
Earn Revenue Share
Partner receives revenue share on all referred clients (see below).
Partner Revenue Share
Setup Fee
20% one-time, paid on collection
Monthly Retainer
15% recurring for client lifetime
Add-On Revenue
10% on any tool/service add-on
Performance Kicker
0% — MBC retains to cover delivery
Example: ACCELERATE Client
5
Referred Clients
At 5 referred ACCELERATE clients
$2,575
Per Month
Passive recurring revenue for DA
$30,900
Per Year
Annual passive recurring revenue
$3,500
Setup Commissions
Plus setup commissions on top

5 ACCELERATE referrals = $30,900/yr in passive recurring revenue for DA — with zero delivery responsibility.
Ownership & Delivery Boundaries
Clear role separation keeps delivery smooth and the client experience seamless.
Partner Owns
Client relationships and account management
Referral and Touchpoint positioning
Initial discovery call and fit
Client intake form completion
Upsell conversations and add-ons
Billing relationship, if needed
Escalations for strategic accounts
MBC / Touchpoint Owns
Platform setup, config, white-label
Strategy, ICP, and messaging
Email infrastructure and deliverability
Daily ops, inbox, replies
Reporting and performance analytics
Enrichment, list building, sourcing
AI voice, content creation

Billing options: DA can bill the client and pay MBC wholesale, or MBC can bill directly and pay DA monthly. Option B is simpler.
Proven Results & Benchmarks
Real portfolio performance that gives partners confidence to position outcomes credibly.
Portfolio Averages (Q4 2025 – Q1 2026)
41%
Connection Acceptance
Industry avg: 21%
23%
Reply Rate
Industry avg: 9%
8
Qualified Meetings/mo
Average per client
$100M+
Influenced Pipeline
Across portfolio
Q4 2025 – Q1 2026 | 2–3x industry average across all key metrics
Next Steps
Here's how we move from alignment to active campaigns — fast.
1
Review & Align
Review this doc with your team and flag any questions.
2
Billing Decision
Choose Option A or B; we recommend Option B with direct MBC billing.
3
Intake Form
MBC shares a partner-branded intake form within 48 hours.
4
First Referral
Send the first client and we launch campaigns within 72 hours of intake.
5
Slack Channel
A dedicated #touchpoint-partners channel keeps referrals moving in real time.