Prepared for: Partner Delivery & Pricing Model — 2026
From: Doug Sandstedt, Managing Partner | March 2026
Standardized partner model. Clean retainers, clear margins, no surprises.
AI-driven pipeline system built for senior strategy, managed execution, and consistent performance.
Reply Rates
Gross Margins
Launch
Platform & Tool Stack
Each tool is a separate line item, so clients can clearly see what powers the system and what it costs.
LINKEDIN PLATFORM
SalesRobot is the sole LinkedIn platform, white-labeled as Touchpoint.
COLD EMAIL PLATFORMS
Clients choose one cold outbound platform and can add Brevo for nurture.
DATA, ENRICHMENT & INTENT
Tool choice depends on client needs: ZoomInfo for enterprise, Apollo for mid-market, Apify for custom enrichment.
Service Tiers (Partner Pricing)
Three fixed packages cover every partner referral—no custom scoping, no bespoke pricing.
SIGNAL
LinkedIn-Led Pipeline
Setup: $2,500
Retainer: $1,997/mo
- 1 LinkedIn seat
- 2 campaigns
- Bi-weekly analytics
- Campaign strategy at onboarding
ACCELERATE
Omnichannel Engine
Setup: $3,500
Retainer: $3,997/mo
- 1 LinkedIn seat
- Cold email (20K sends/mo)
- Apollo or Apify
- 4 campaigns + A/B testing
- Weekly reporting
DOMINATE
Full Revenue Machine
Setup: $5,000
Retainer: $6,497/mo
- 2 LinkedIn seats
- Cold email (50K sends/mo)
- ZoomInfo + Apify
- Instantly, Smartlead, Email Bison, or Brevo
- AI Voice (VAPI)
- 6 campaigns + A/B + TAM
- Weekly + exec dashboard
Simplicity
Clean retainers avoid tracking overhead, attribution disputes, and billing complexity.
Aligned Incentives
Clients stay for results, not discounts—backed by 41% connection acceptance and 23% reply rate.
Margin Integrity
Performance kickers compress margins on the clients who succeed most.
Partner Simplicity
Partners earn a clean recurring percentage without reconciling meetings or closed deals.
Unit Economics & Margins
Real cost-to-deliver based on actual labor rates and tool costs. These numbers drive the pricing.
Cost to Deliver by Tier
SIGNAL Margin
$1,357/mo profit
ACCELERATE Margin
$2,552/mo profit
DOMINATE Margin
$3,937/mo profit
Scaling Economics
Add-On Line Items
Individual add-ons expand revenue per client without complicating the core package.
Partner Economics
Simple economics for partner-referred clients: you sell, MBC delivers, and both sides share in the upside.
Partner Referral Flow
Identify the Need
Partner identifies client need for LinkedIn outbound, cold email, or omni-channel pipeline generation.
Position Touchpoint
Partner positions Touchpoint as the execution layer. Client fills out intake form (provided by MBC).
MBC Takes Over
MBC handles onboarding, platform setup, campaign strategy, and ongoing management.
Hands-Off Delivery
Partner is not required to be client-facing for Touchpoint delivery. MBC operates as the data/platform team behind the partner's offering.
Earn Revenue Share
Partner receives revenue share on all referred clients (see below).
Partner Revenue Share
Setup Fee
20% one-time, paid on collection
Monthly Retainer
15% recurring for client lifetime
Add-On Revenue
10% on any tool/service add-on
Performance Kicker
0% — MBC retains to cover delivery
Example: ACCELERATE Client
Referred Clients
At 5 referred ACCELERATE clients
Per Month
Passive recurring revenue for DA
Per Year
Annual passive recurring revenue
Setup Commissions
Plus setup commissions on top
Ownership & Delivery Boundaries
Clear role separation keeps delivery smooth and the client experience seamless.
Partner Owns
Client relationships and account management
Referral and Touchpoint positioning
Initial discovery call and fit
Client intake form completion
Upsell conversations and add-ons
Billing relationship, if needed
Escalations for strategic accounts
MBC / Touchpoint Owns
Platform setup, config, white-label
Strategy, ICP, and messaging
Email infrastructure and deliverability
Daily ops, inbox, replies
Reporting and performance analytics
Enrichment, list building, sourcing
AI voice, content creation
Proven Results & Benchmarks
Real portfolio performance that gives partners confidence to position outcomes credibly.
Portfolio Averages (Q4 2025 – Q1 2026)
Connection Acceptance
Industry avg: 21%
Reply Rate
Industry avg: 9%
Qualified Meetings/mo
Average per client
Influenced Pipeline
Across portfolio
Q4 2025 – Q1 2026 | 2–3x industry average across all key metrics
Next Steps
Here's how we move from alignment to active campaigns — fast.
Review & Align
Review this doc with your team and flag any questions.
Billing Decision
Choose Option A or B; we recommend Option B with direct MBC billing.
Intake Form
MBC shares a partner-branded intake form within 48 hours.
First Referral
Send the first client and we launch campaigns within 72 hours of intake.
Slack Channel
A dedicated #touchpoint-partners channel keeps referrals moving in real time.
Partner Delivery & Pricing Model